Britbox announces distribution deals

BritBox confirms Samsung TVs, Freeview Play and YouView are the first distribution partners for the service that will reach millions of homes across the UK.

Britbox Tony Hall, BBC, and Carolyn McCall, ITV.

“Our viewers love great British TV, so BritBox is a fantastic addition to the Freeview line up, providing extra options to top up on the best of free TV they already enjoy via the nation’s biggest TV platform.” – Owen Jenkinson, Marketing Director, Freeview

A partnership has been confirmed with Samsung, which will see the BritBox app hosted on Samsung Tizen TVs* from launch onwards. The agreement with Freeview Play will see BritBox rolling out on the UK’s fastest growing TV platform with over 5 million users following its launch in Q4**.

Guy Kinnell, Vice President of TV & AV Samsung Electronics added, “We have an ongoing commitment to provide the greatest experience to our customers, including offering the best range of apps currently available. BritBox provides a new way to access the best of British content exactly whenever they want.”

Through this distribution partnership, the BritBox app will be available on Freeview Play TVs from a wide range of manufacturers, including Sony, Digihome, JVC, Logik, Luxor, Polaroid, Techwood, Toshiba and more. BritBox will also be available via web, IOS and Android mobiles and tablets.

“We are excited to be a launch partner for BritBox in the UK.  At a time when UK produced television is going from strength to strength, BritBox brings a fantastic array of UK television, to compliment the SVOD services already available via YouView, which our users will love.” noted Susie Buckridge, CEO, YouView

YouView set-top boxes will also be hosting the BritBox app by the end of 2019, making the new streaming service accessible to millions of additional households across the nation.

“Our fantastic partners indicate the appetite for our exciting, new, on-demand service. We look forward to announcing additional distribution deals in the future.” – Reemah Sakaan, group launch director for ITV SVOD

*Samsung TVs sold from 2015 onwards ** Launch date may vary by manufacturer