Broadcaster STV this week began broadcasting its Local Lifeline initiative, an extension of STV’s successful Growth Fund, which will support local businesses and charities impacted by the coronavirus pandemic by providing free on-air and online advertising.
STV has committed £1m of airtime to charities and businesses who are working tirelessly to sustain their organisations whilst helping the most vulnerable in our communities.
The campaign will celebrate local businesses which are permitted to be open at this time and are adapting and innovating to help others whilst they are unable to operate their usual service. In addition, STV is working closely with the STV Children’s Appeal to identify community charities which would benefit from TV exposure to tell their stories and help further their amazing work.
STV will produce the adverts free of charge and they’ll appear on TV, on the STV Player and on stv.tv. Each 30 second commercial will be bespoke to the business or charity’s region, with multiple organisations featuring across the country. Ads will be scheduled across the STV schedule throughout the day to maximise their impact and reach.
The campaign went live yesterday and kicks off with a range of community business and charity heroes, all doing their bit.