The Steph Show launched two weeks ago earlier than planned and tried to capitalise on the millions of viewers sitting at home due to the coronavirus pandemic.
Sadly those viewers were elsewhere as the show came bottle of the pile out of the five main channels. It has continued to maintain a low viewing figures, at one point pulling in just 130,000 viewers to Channel 4. The show is broadcast weekdays at 12.00pm.
The Steph Show is not wanted and not needed. It tried to capitalise on being ‘edgy’ by broadcasting from Steph’s home, with live-link ups to celebrity living rooms and general chit-chat with the audience at home.
It’s not needed because we already have ITV’s This Morning. The long-running daytime show has been top of the class when it comes to its public service requirements at a time of national crisis.
This Morning’s ratings have grown during the crisis, with millions tuning in each morning to get their regular fix of what’s going on but delivered in a way that’s accessible to its core audience.
Critics often scoff at This Morning but its array of experts in finance, cooking, fashion and health have come into their own during the coronavirus pandemic. Viewers have turned to This Morning because they trust ‘the family’.
At a time where many can’t see their real families, This Morning’s family of presenters and experts has become everyone’s extended family.
The Steph Show just doesn’t offer that in its current form. The show looks cold coming from Steph’s home. The visuals lack any warmth, despite the colourful logo, that This Morning has.
Maybe Channel 4 needs to give it time. Maybe we need to see what the show is like when it comes from a studio. Or just maybe, the show was always destined to be dead on arrival.