Joe Wicks is the cover star of the first edition of the magazine to go live on the app and has given the magazine an exclusive interview.
“Since the Coronavirus crisis hit the UK, Big Issue vendors haven’t been able to sell on the streets. We need to ensure that, once this is all over, it’s still here to support vendors to earn a legitimate income and lift themselves out of poverty. One of the ways you can support right now is by downloading the new Big Issue app.” – Joe Wicks
The Big Issue app offers the readership a fresh platform by which to access the award-winning weekly publication as well as access to “The Big Community”, a curated channel providing hope through positive and inspiring stories, focused on the people and businesses coming together in this crisis to support the most vulnerable in society.
Of the reaction to his daily P.E. classes, Joe said: “I’ve been so amazed at how many people taken part. I’m seeing families for the very first time exercising together and that’s really powerful role modelling, your parents exercising with you, being silly, being a bit childish and feeling good. I think this is going to have long, long lasting benefits for these children and families.”
Joe – also known as ‘The Body Coach’ – is best-known for his fitness advice initially on social media, later expanding to guest spots on shows such as Good Morning Britain and This Morning.
Since his media fame he has also branched out into several other content sources including cookery books.
“I’m so proud and pleased to be the cover star of the first edition that is available from today. I can’t urge you all enough to keep this awesome organisation alive by downloading it for free today and buying my digital edition for just £2.99 or subscribing for regular editions.” – Joe Wicks