The Great British Bake Off brings in the viewers for Channel 4.
“The consolidated figure of 10.8 million viewers for the series’ debut is an increase of almost 4 million on the live overnight audience of 6.9 million – which was Bake Off’s biggest ever overnight launch audience on Channel 4.” – Channel 4
Consolidated viewing figures released today for The Great British Bake Off have put C4 executives in a happy mood, and they need this boost following the dismal performance of Steph’s Packed Lunch, that registered 0 in the ratings several times recently and only manages 200.000 viewers tops when people turn over in preparation for Countdown starting.
Figures for the network have taken into account of time-shifted viewing on a television over a seven day period that now notes that the first episode of series 11 of GBBO was watched by an average of 10.8 million viewers and a 38.3% share of the audience.
Channel 4 describes these figures as an “impressive performance” for the programme that makes last week’s episode of GBBO Channel 4’s biggest broadcast since modern records began in 2002. The network also dug into the viewing figures history to find that the Bake Off return was also the biggest non-film broadcast since 1985’s Woman of Substance.
The consolidated audience includes 2.8m million 16-34-year-olds and a 61.4% share of the young demographic, making it the biggest programme for young viewers on any channel so far in 2020 – outside of addresses from the Prime Minister.
Additionally, the repeat showings on Channel 4, E4 and 4Seven were watched by a further 1.1 million viewers. – Channel 4
The return of GBBO was pushed back fifteen minutes in the schedules following a special announcement from Number 10 where Boris Johnson spoke to the nation, it was followed by Matt Lucas doing an impression of a bumbling Boris in the opening moments of the baking competition that drew a few complaints from viewers.
Its the first run of episodes with Matt in the co-presenting role with Noel Feilding following the departure of Sandi Toksvig.