Ofcom may review existing EPG code

Ofcom have stated that they might review and change current code on where channels can be placed.

The channel number on an electronic programme guide (EPG) can be vital for securing a good viewing audience. As Ofcom opens up for applications for new local television stations, Sky and Virgin Media have been asked where they intend to place the new local services.
Ofcom received initial proposals from Sky, Virgin Media and Freesat as to what they intend to do. The regulator went on to say that if they don’t meet to current legislation set out by the Communications Act 2003, they will look to review and change rules to ensure that the new local services are given prominence in the EPG system.

Ofcom will consider the intention of the responses and where necessary seek further clarification from EPG providers. In doing so we will continue to assess whether the emerging proposals of each EPG provider is consistent with both the letter and spirit of the current legislation. As we obtain further information from EPG providers we will make this available to applicants. We will consider what steps are available to Ofcom should any of the responses fall short of the letter and spirit of current legislation. – Ofcom

A number of applicants have expressed concern as to where they will be placed on the services, fearing they could be pushed out or even into the news genre section. Ofcom has clarified that while news will be an important part to the new local channels, it will not be the ‘primary purpose’.

Ofcom reserves its right to carry out a full review of the existing Code to determine whether it is still fit for purpose. – Ofcom

Sky have provisionally selected channel 117 (134 Wales) along with three extra spaces at the end of the entertainment section for any other local services which may launch in the region. There will also be a yellow button to draw up a menu of local services and on demand content on Sky Anytime+.
Virgin Media would prefer to have content accessible via their on demand TiVo service. An EPG number, close to the BBC News Channel, will give a link to access the services. They say that they will continue to discuss and review the matter with relevant parties.
Freesat told Ofcom that they are not currently in active discussions with local TV services but would probably have one channel number, similar to Sky. They add that video on demand and IPTV could offer a more ‘cost effective approach’ For Freeview, channel 8 for England and Northern Ireland (45 in Scotland and Wales).