Caleb Landry Jones and Anna Calvi become G-Stars

G-Star’s forthcoming campaign face, American X-Men actor Caleb Landry Jones and English singer-songwriter Anna Calvi earlier this week officially opened G-Star’s new flagship store in Cannes. G-Star the denim specialists, hosted a store opening during the 65thCannes film festival with a night of performance, art, music and fashion.

©Andreas Rentz/Image-Net

The opening of the new G-Star store was attended by English singer-songwriter Anna Calvi, who gave an acoustic performance. DJ Jean-Benoît Dunckel, formerly part of the electronica duo Air and electro pop band Tomorrow’s World, also gave an in-store performance. Guests of the opening ceremony were Lou Lesage, Beatrice Rosen, Delphine Chaneac, Shirley Bousquet, Christophe Barratier and AurelienWiik.

 The new G-Star flagship store in Cannes on the Cote d’Azur is a continuation of the brand’s global expansion. Recently opened flagship store locations include:Rodeo Drive in Beverly Hills, Causeway Bay in Hong Kong and Ginza in Tokyo. – the company state.

At the Cannes store opening G-Star also presented the traveling Denim Museum, containing the RAW Art Series that contextualizes denim as collectable art objects. Included in the opening event was also the G-Star Pop-up show, transforming a catwalk show into real live interaction on a mini scale.

Landry Jones will feature in the Autumn/Winter 2012 campaign shot by photographer Anton Corbijn. The female face that features alongside Caleb Landry Jones and the Autumn/Winter 2012G-Star campaign itself will be revealed at the Bread and Butter trade show in Berlin on July 4th 2012.