Channel 4 to look at the world of Best Western hotels

Channel 4 is delving into the world of wake-up calls and weekend breaks as they go behind the scenes of one of Britain’s oldest and largest hotel groups, Best Western.

“This brand-new series revels in the day to day eccentricities that take place within a hospitality environment. We expect viewers to be charmed by the access-all-areas look at this hotel group’s unconventional and enjoyable ‘family- like’ employee set-up.” – Gilly Greenslade, Factual Entertainment Commissioning Editor, Channel 4

The three-part factual entertainment series follows Best Western’s Yorkshire HQ team and its quirky collection of hoteliers as they battle to win over customers from the rival hotel chains.

Unlike other companies, Best Western’s 260 GB hotels are run by their independent owners, not directly controlled by the mother brand.

A new Australian CEO has joined the team and is on a mission to transform the membership organisation to make it more competitive and successful. The HQ team will have to tread carefully though as he tries to win over the group’s diverse mix of hoteliers with his youthful, disruptive energy and new ideas.

Best Western is to be produced by Plum Pictures, with Stuart Cabb as Executive Producer. The three-part series will air in hour-long slots.

“Best Western hotels have always delivered hospitality differently – packed with personality and proudly independent – but in uncertain times, sometimes that isn’t enough. I’m proud to partner with Plum Pictures and Channel 4 to take viewers behind closed doors of our brand and our quirky collection of hotels as we work on delivering an exciting new future for one of the oldest brands in the business.” – Rob Paterson, CEO of Best Western Great Britain