E4 success in key 16-34 demo

They’re celebrating in Channel 4 HQ over the latest figures for their youth aimed channel, E4.

Digital channel E4 has announced its highest share of 16-34 year olds ever.

Between the second quarter of 2012, April and June, E4 managed 5.0% share among its target audience.

A new series of The Big Bang Theory and How I Met Your Mother has contributed to high numbers across the key demographic.

The Big Bang Theory, which replaced Friends as the auto-repeat programme, continues to pull in big numbers daily.

The Big Bang Theory evening back in April attracted a large 8.61% of 16 – 24s, its third highest rating day for young viewers.