Pixie Lott steps out for phone launch

Pixie Lott quickened a few pulses on London’s Oxford Street this morning as she unveiled a new version of Blackberry at a phone store.

Launching the Blackberry Z10 in white at Phones 4u, Pixie was dressed in a show-stopping, all-white Camilla and Marc mini dress. Pixie was the first person to walk a specially-created white carpet outside the front of the store and the first to get her hands on the sought-after device, which is the fastest and most advanced Blackberry® smartphone yet.

Crowds gathered outside the store from early doors, dressed in their own white outfits, to sneak a glimpse of the star and to be in with a chance of winning a signed Blackberry Z10 in white for the best dressed. They were kept warm by sipping on delicious white hot chocolate that was handed out free to those in the queue.

Pixie Lott commented: “I’ve walked the red carpet a few times before but never a white one so I wanted a special outfit to suitably mark the occasion and to celebrate being one of the first people in the country to get a new Blackberry Z10 in white from Phones 4u. I’m wearing a gorgeous all-white mini dress, designed by famous brother and sister duo Camilla and Marc, and teamed with a pair of skyscraper heels.”

Accademia Italian Arte Moda graduate Camilla and business partner Marc, are no strangers to dressing the stars and have also styled celebs such as Rihanna, Rachel Bilson and Eva Longoria in their statement party frocks.

Phones 4u is the first to range the new Blackberry Z10 in white, which is available now along with a black model too, more information for you gadget and phone lovers here.