Sky Cinema channels to be sponsored by E.ON

As announced last month, Sky Movies today changes to Sky Cinema and with the re-brand two of the film channels are to be sponsored by a power company.

“This new partnership is fantastic news for E.ON’s customers who love movies. Sky Media will be working with E.ON and Vizeum to deliver exciting plans that go beyond what viewers see on screen including competitions, offers and exclusive content for them to enjoy.” – Rachel Bristow, Director of Client Partnerships at Sky Media

The new home for Sky Movies in the UK & Ireland launched today with gas and electric company E.ON sponsoring two of the most popular channels; Sky Cinema Premiere and Sky Cinema Family. The relationship extends beyond channel sponsorship with the potential for E.ON’s customers to enjoy a range of great Sky Cinema offers and events including subscription offers, reviews, content and competitions.

Sky Cinema is building on more than a quarter of a century of Sky heritage in home cinema, which started with the launch of Sky Movies in 1989. It is the UK & Ireland’s biggest movie subscription service and from launch, customers will be able to enjoy even more of the biggest and best movies closer to cinema release than any other subscription service.

Sky Cinema will have a new movie premiere every day, an even bigger library of on demand films, more pop up channels as well as better HD picture and sound quality taking viewers one step closer to the cinema experience. All available live, on demand or on the go.

“We’re thrilled to announce our sponsorship of Sky Cinema Premiere and Family. This partnership gives us the opportunity to engage with our customers on a whole new level. We believe there is a strong fit between our respective brands and we look forward to building a successful partnership with Sky and creating some exciting content and offers for our customers.” – David Bird, Managing Director of E.ON’s Residential business