BBC ponders on using The Archers to boost digital up-take
The BBC is reportedly considering using Radio Four soap The Archers too boost the up-take of digital radios by airing episodes of Radio 7 first.
The Archers is just one programme being considered by the BBC to boost sales of digital radios. The corporation is also considering using Desert Island Discs in a similar way as well. The Archers is the UK’s longest running soap having aired on Radio Four since 1950 with over 16,000 episodes under its belt.
The BBC is reportedly considering using Radio Four soap The Archers too boost the up-take of digital radios by airing episodes of Radio 7 first. The BBC is considering ways to get the public to convert to digital radio and one of the ways being considered, according to Broadcast, is for the corporation to broadcast episodes of popular rural soap The Archers on Radio 7 firs – 24 hours ahead of its broadcast on Radio Four. The digital radio station, which specialises in drama, is expected to be re-branded Radio Four Extra at some point as part of planned BBC cut backs which will see sister station 6 Music cut altogether.