Wednesday Ratings: Apprentice Tops 7 Million Viewers

Wednesday ratings reveal that The Apprentice topped 7 million viewers while both Breakfast and Daybreak saw a surge in viewers in the morning with viewers interest in the American Mid-Term elections causing big peaks for both programmes.


It would seem as though Daybreak is enjoying a surge of ratings this week. On Monday ratings for the ITV breakfast programme rose to 800,000 viewers after last week’s fall to just half a million viewers. Far from seeing figures plunge though across the week ratings have remained relatively good. Yesterday morning saw Daybreak peak at 1.1 million viewers as viewers – why the big peak? Well the American Mid-Term elections seem to be the only logical reason. Over on BBC One Breakfast had a peak audience of 2.2 million viewers – double that of Daybreak. It would seem British viewers were quite interested in the American Mid-Term elections possibly because of the rise of the Tea Party, a movement with the Republican Party, and the predictions that President Barack Obama’s Democrat Party would take a battering. Whatever the reason the figures will delight ITV bosses after weeks of bad press for Daybreak.


Elsewhere last night there were strong figures for a wide range of programmes. The One Show at 7pm managed to avoid its usual mid-week lull with 4.8 million viewers tuning in followed by Wallace & Gromit’s World of Invention of at 7.30 which had an impressive 5.7 million viewers. BBC Two’s Escape to the Country had 2 million viewers across the hour. Football coverage over on ITV1 was a bit of a disappointment for the broadcaster; the UEFA Champion’s League match had just 3.6 million viewers from 7.30pm.

At 8pm BBC One had 4.4 million viewers for Jimmy’s Food Factory while Natural World on BBC Two pulled in 2.1 million viewers. Animal House on Channel Four was seen by 1.1 million viewers while Cowboy Builders on Channel Five was seen by 1.3 million viewers. At 7pm the latest episode of The Apprentice topped 7 million viewers with 7.3 million viewers. Horizon: Astroids – The Good, The Bad and the Ugly attracted 1.5 million viewers to BBC Two. Channel Four’s Grand Designs had 2.6 million viewers while NCIS on Channel Five pulled in 1.3 million viewers.