Lorraine Kelly urges Daybreak viewers to stick with the programme

The broacaster who started her breakfast television career in the 1980s has jumped to the defence of the latest ITV morning show.

Lorraine Kelly hosts her own morning show on ITV daytime, directly after Daybreak.

Lorraine Kelly has urged viewers of Daybreak to stick with the new ITV breakfast programme and laid the blame for its problems at its content rather than new presenters Adrian Chiles and Christine Bleakley. 

Daybreak launched with over 1 million viewers but soon figures tumbled to just half a million and although they have risen since the tabloids are still full of stories about Daybreak’s failure and possible revamps to turn itself around. Lorraine Kelly presents a show immediately after Daybreak which often rates much higher and the presenter has urged viewers to ‘hang on in there’.

¬†They’re having a hard time. But I admire the way they’re dealing with it. Change is tricky. It all comes down to the content – and once that’s right, everything will be fine.” tricky. Hang on in there.” – Lorraine Kelly in Yours

Lorraine Kelly with co-host Eamonn Holmes on GMTV.

The presenter also reminded readers that when TV-am and GMTV launched they too suffered from low ratings to begin with but soon turned things around. GMTV on its launch tried to be a serious news magazine show – much like Daybreak is now – until it reverted back to the Good Morning Britain style format TV-am had devised and only then became a hit with viewers.

“The programme is still bedding in. Both TV-am and GMTV had nightmare starts.” – Lorraine Kelly in Yours

Former TV-am host Anne Diamond recently made similar comments on Channel Five’s panel show, The Wright Stuff. Diamond denied the problem with Daybreak was down to its presenters and remarked that all breakfast shows in the past took time to take off.

Anne Diamond and Nick Owen hosted TV-am’s Good Morning Britain.