Wrigley pulls advertising from MTV's Skins
Wrigley is the third major company to announce it is pulling its adverts during MTV’s teen-drama Skins.
Wrigley is the third major company to announce it is pulling its adverts during MTV’s teen-drama Skins. The Hollywood Reporter were first to announce that Taco Bell was dropping its advertisements from MTV’s Skins as the programme was “not a bit” for its brand. General Motors quickly followed suit placing Skins on its “Do Not Buy” list. Now Wrigley has announced it is to follow suit and not promote its products during Skins on MTV.
So why have three major companies pulled their advertisements from Skins ad breaks? Well because of a campaign by the Parents Television Council which has taken against MTV’s remake of the British series. The PTC slammed the teen drama before it even aired describing it as “the most dangerous show ever” for children and once Skins premiered the organisation called for a federal inquiry into sex scenes contained within the show.
Skins launched on MTV last week with 3.3 million viewers thanks to a strong lead in from Jersey Shore. The best test for it will be whether its ratings hold or how big the drop is for its second episode. MTV has courted further controversy by releasing a trailer for the drama which contains a lesbian kiss.