Christine Bleakley to front ITV game show

Daybreak host Christine Bleakley is to front a new ITV game-show.

Daybreak host Bleakley is to front a game-show reports The Sun. When Bleakley defected to ITV from BBC One, last year, part of her contract included presenting other programmes alongside Daybreak. Fellow Daybreak presenter Adrian Chiles also fronts ITV’s football coverage and more recently That Sunday Night Show. The tabloid claims that Bleakley will present Control; a general knowledge quiz.

“Details are under wraps, but it’s a brand new quiz show which will put Christine firmly into prime time. The questions will appear pretty easy but the person asking them will be making it difficult for them to get them right. Bosses said when they hired her that they wanted her to do stuff other than Daybreak. They’re paying her a fortune so they need to get value for money. It will also do her profile some good – as she isn’t exactly being seen by many early morning viewers.” – An “insider” quoted in The Sun

The quiz show will be one of Bleakley’s first roles at ITV beside her presenting on Daybreak since she defected last year. ITV had big high hopes for the GMTV replacement but they were soon dashed when its launch audience of 1 million viewers dwindled to lower than half a million. While ratings have now generally stabilised around the 700,000 viewers mark its still considerably less than rivals Breakfast on BBC One which averages 1.2 million viewers.

The One Show.

Daybreak.