One Direction take to telephones
One Direction, the popular British-Irish boyband who wooed audiences on The X Factor last year, have launched their own ‘fan phone’. It follows the groups ‘toy dolls’ release earlier this month.
One Direction, the popular British-Irish boyband who wooed audiences on The X Factor last year, have launched their own ‘fan phone’.
The group consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson have teamed up with phone company Nokia to create their own mobile brand.
The limited edition Nokia C3 and C202 handsets will contain brand new and exclusive One Direction ringtones, wallpapers, interviews, videos and stickers. The latest deal follows the release of the boyband’s toy dolls earlier this month.
The boys finished in third place in the 2010 X Factor singing contest, but since then landed their own record deal and have proved to be a favourite with a teenage audience. The boys debut single sold over 153,000 copies within first week of release. The range is just in time for the C-word – Christmas.
Speaking on behalf of the band, Liam said: “Our fans are always on their phones, so we thought this would be a great thing to do. It’s the first time fans have had a chance to have a phone customised by their favourite band. We had a brilliant time creating all the ringtones and videos for the phones, especially the paint fight!”
For the keenest of One Direction fans, the direction you need to head to is The Carphone Warehouse where they’re exclusively on sale.